Annual reports as interactive flipbooks
Give stakeholders a polished, page-turning report they'll actually read — instead of a PDF they download and forget.
An annual report is one of your most important documents of the year, but as a plain PDF attachment it rarely gets read past the first page. As a flipbook it becomes a professional, on-brand publication that opens instantly on your website and invites people to leaf through it.
Who it's for
- Companies publishing a shareholder or investor report.
- Nonprofits and charities sharing an impact or donor report.
- Associations, schools and universities reporting to members and stakeholders.
What to include
- A cover with the year and your logo, and a letter from the chair or CEO up front.
- Financial highlights and charts on their own spreads.
- Impact stories or milestones with strong photography.
- Clickable links to the full financial statements, an investor page, or a donate button for nonprofits.
- Headings so the flipbook generates a clickable contents menu — readers jump straight to "Financials" or "Our year".
Tips
- Embed it on your "About", "Investors" or "Impact" page so it lives where stakeholders look, not just in an email.
- Keep an archive. Each year keeps its own link, so you can build a "Past reports" page — a signal of transparency and longevity.
- Watch engagement. The view count tells you how many people actually opened this year's report.
- Add a clear call to action on the last page — donate, invest, get in touch — with a real clickable link.
Content ideas
Pair the numbers with a story: a two-page "year in numbers" spread, a timeline of milestones, staff or beneficiary quotes, and a forward-looking "next year" section. For nonprofits, end with a donation call to action that links straight to your giving page.
Publish this year's report as a flipbook →
Try a live example
This is a real Toombler flipbook — our own user manual, generated from a plain PDF in Google Drive. Click or drag the page corners to flip through it.
Frequently asked questions
Does it look professional without design software?
Yes. Toombler keeps your existing PDF layout exactly as designed and adds the page-flip experience, cover and navigation around it.
Can I embed it on our investor or impact page?
Yes, via an iframe or the WordPress plugin. It's responsive and adds almost no weight to your page.
Can I see how many people read it?
Yes. Each flipbook shows an anonymous view count so you can gauge engagement with the report.